Viral Video Trends Analyzer
Professional algorithmic auditing tool. Analyze Virality Velocity, Engagement Ratios, and Revenue Potential across 12 platforms and 15 content niches. Includes retention-based projection.
About
Content distribution algorithms have evolved beyond simple like-counting. Modern systems, such as TikTok's logic or YouTube's Discovery Neural Network, prioritize Retention, Velocity, and Session Termination (whether a user leaves the app after your video). A video with high views but low engagement velocity is often flagged as "clickbait" and suppressed, while a low-view video with high "Save" ratios can trigger a delayed explosion known as the "zombie viral" effect.
This Viral Video Trends Analyzer operates as a forensic auditing tool for your content. Unlike basic engagement calculators, it references a proprietary database of niche-specific benchmarks. A 5% engagement rate is excellent for "News & Politics" but catastrophic for "Comedy Sketches." This tool factors in these nuances, calculating a weighted Virality Velocity Score and projecting potential earnings based on niche-specific RPM (Revenue Per Mille) data.
Formulas
The algorithm utilizes a Non-Linear Velocity Model. Standard engagement rates are insufficient because they ignore the "decay" of interest over time. We calculate the Momentum (M) as follows:
Where wi represents the algorithmic weight of an action (e.g., Shares ≈ 4 × Likes) and t is time in hours. The exponent 1.2 accounts for the natural logarithmic decay of social feed visibility.
For Projected Revenue (Rest), we use the Niche Coefficient (kniche):
Reference Data
| Platform | Niche | Viral Benchmark (ER) | Share Weight | Retention Importance | Avg RPM ($) |
|---|---|---|---|---|---|
| TikTok | Entertainment / Comedy | > 18.5% | High (4.0x) | Critical (90%+) | 0.02 - 0.04 |
| TikTok | Educational / Tips | > 12.0% | Medium (3.0x) | High (70%+) | 0.06 - 0.12 |
| Instagram Reels | Beauty / Fashion | > 4.8% | High (3.5x) | Medium (60%+) | Bonus Only |
| Instagram Reels | Business / Finance | > 3.5% | Very High (5.0x) | High (65%+) | Bonus Only |
| YouTube Shorts | Gaming | > 8.2% | Low (2.0x) | Critical (85%+) | 0.03 - 0.06 |
| YouTube Shorts | Tech / Reviews | > 7.5% | Medium (3.0x) | High (75%+) | 0.08 - 0.15 |
| LinkedIn Video | Corporate / B2B | > 4.5% | Critical (6.0x) | Low (40%+) | N/A |
| DIY / Home | > 6.0% | Critical (Saves) | N/A | N/A | |
| Twitch Clips | Just Chatting | > 3.0% | High (3.0x) | N/A | Sub/Ad |
| Twitter (X) | Crypto / News | > 2.5% | Critical (RTs) | Low | 0.01 - 0.05 |