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About

In market research and academic studies, surveying an entire population is rarely feasible. Researchers must select a subset - a sample - that accurately represents the whole. This calculator uses Cochran's Sample Size Formula to determine the minimum number of respondents needed to achieve statistical significance.

Key metrics include the Confidence Level (how sure you can be that the result is accurate) and the Margin of Error (the range of deviation). It helps budget for surveys by finding the "sweet spot" between precision and cost.

statistics survey sample size margin of error z-score

Formulas

The sample size n is calculated as:

n = Z2 p1pe2

Where:

  • Z: Z-score (from Confidence Level)
  • p: Population Proportion (usually 0.5)
  • e: Margin of Error (decimal)

Reference Data

Confidence LevelZ-ScoreTypical Use Case
80%1.28Preliminary market research
90%1.645Political polling (Low budget)
95%1.96Academic/Scientific Standard
99%2.576Medical/Pharma Studies

Frequently Asked Questions

A proportion of 50% yields the maximum possible sample size required, making it the most conservative estimate. If you have prior data suggesting a 90% vs 10% split, you can adjust this, but 50% is the standard safety margin.
For small populations, the formula adjusts using the Finite Population Correction (FPC). This reduces the required sample size because each person surveyed represents a larger chunk of the total group.