PPC Keyword Match Type Tool
Convert plain keyword lists into Google Ads formats (Broad, Phrase, Exact). Bulk processing support for SEO and SEM professionals.
Broad Match
"Phrase Match"
[Exact Match]
About
In Pay-Per-Click (PPC) advertising, particularly Google Ads and Microsoft Advertising, the syntax of your keywords dictates when your ad appears. Manually wrapping thousands of keywords in quotes or brackets is prone to error and time-consuming. This tool automates the process, instantly sorting your raw list into the three primary match types required for granular campaign structuring.
keywords
match types
Formulas
The tool applies string formatting to every non-empty line of input:
- Phrase: Adds straight double quotes
"at start and end. - Exact: Adds square brackets
[and]at start and end. - Broad Modifier: Optionally adds
+before words (legacy BMM support).
Reference Data
| Match Type | Syntax | Trigger Behavior |
|---|---|---|
| Broad Match | keyword | Matches synonyms, misspellings, and related searches. |
| Phrase Match | "keyword" | Matches the phrase or close variations inside a search. |
| Exact Match | [keyword] | Matches the exact term or same meaning only. |
Frequently Asked Questions
A common strategy ('Alpha/Beta' structure) involves using Exact Match for high-conversion terms and Broad/Phrase for discovery. Having all formats ready allows you to structure ad groups quickly.
Yes, the tool automatically cleans the input to remove duplicate lines and whitespace before processing to keep your ad account clean.