EPC Calculator (Earnings Per Click & ROI)
Calculate Earnings Per Click (EPC) for affiliate marketing campaigns. Includes a Paid Traffic ROI analyzer to determine break-even CPC and net profit.
Enter your CPC to calculate Net Profit & ROI.
About
In affiliate marketing, high payouts can be deceiving. A $100 payout offer that converts at 0.1% is often less profitable than a $2 payout offer converting at 20%. The EPC (Earnings Per Click) metric equalizes these differences, allowing you to judge the true value of traffic regardless of the offer's price point.
This tool is designed for performance marketers buying traffic via PPC (Pay Per Click) networks like Facebook, Google Ads, or Native. By comparing your EPC against your CPC (Cost Per Click), you determine your immediate profitability. If your EPC is lower than your CPC, you are losing money on every visitor. The calculator below not only computes the basic EPC but also reverses the logic to show your Required ROI and Net Profit based on your traffic costs.
Formulas
The EPC formula is the bedrock of affiliate media buying. It tells you the maximum amount you can bid for a click to break even.
To calculate the profitability of a paid campaign (ROI), we incorporate the Cost Per Click (CPC):
If EPC > CPC, the campaign is profitable.
Reference Data
| Affiliate Niche | Traffic Source | Avg Conversion Rate | Typical Payout | Benchmark EPC |
|---|---|---|---|---|
| Nutra / Health | Facebook Ads | 1.5% - 3.0% | $80.00 | $1.20 - $2.40 |
| Sweepstakes (SOI) | Push Notifications | 5.0% - 15.0% | $2.00 | $0.10 - $0.30 |
| Dating (DOI) | Native Ads | 0.5% - 1.5% | $4.50 | $0.02 - $0.07 |
| Finance / Crypto | Search (PPC) | 0.5% - 2.0% | $500.00+ | $2.50 - $10.00 |
| E-commerce | Social / Influencer | 1.0% - 3.0% | 10% RevShare | $0.50 - $1.50 |
| Software (SaaS) | SEO / Content | 2.0% - 5.0% | $50.00 | $1.00 - $2.50 |
| Gaming (CPI) | In-App Video | 10.0% - 20.0% | $1.50 | $0.15 - $0.30 |