Engagement Rate Calculator
Calculate engagement rates for Instagram and TikTok. Evaluate performance with industry-standard benchmarks (Low, Average, High). Essential for influencers and SMM analytics.
About
Engagement rate defines the quality of a social media audience better than follower count. Brands prioritize this metric to distinguish authentic communities from inflated follower lists. This tool computes the engagement rate by analyzing interactions relative to audience size, offering a clear snapshot of content performance.
Understanding the resulting percentage requires context. A high follower count often correlates with a lower engagement percentage due to algorithmic reach limitations. Conversely, micro-influencers typically sustain higher interaction rates. This calculator applies standard industry formulas to grade performance from Low to Excellent.
Formulas
The engagement rate E is calculated by summing the average likes L and average comments C per post, dividing by the total follower count F, and normalizing to a percentage:
This formula represents the "Engagement Rate per Post" (ERR). It assumes F > 0.
Reference Data
| Follower Count | Avg Engagement Rate | Good Rate (>) | Excellent Rate (>) |
|---|---|---|---|
| < 1,000 (Nano) | 4.5% | 7.0% | 10.0% |
| 1K - 5K (Micro) | 3.8% | 5.5% | 8.0% |
| 5K - 20K | 2.4% | 3.5% | 5.0% |
| 20K - 100K | 1.9% | 2.8% | 4.0% |
| 100K - 1M (Macro) | 1.5% | 2.2% | 3.5% |
| > 1M (Mega) | 1.2% | 1.8% | 3.0% |