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Generated Ideas

Enter a topic above to generate optimized subject lines.

9:41
Wednesday, September 12
MAIL now
Your Brand Name
Subject Line
Pre-header text appears here...
10:00
Your Brand Name 10:00 AM
Subject Line
Pre-header text appears here...
Your Brand...
Subject Line - Pre-header text appears here...
Jan 24
0
Pixel Width: 0px
Spam Triggers: 0
Power Words: 0
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About

In the high-stakes environment of email marketing, the subject line is the gatekeeper. Users make split-second decisions to open or archive based on 3 to 5 words. A subject line that performs well on a desktop monitor is often catastrophic on a mobile device, where truncation occurs not just by character count, but by pixel width.

This tool is an industrial-grade generator and validator. It goes beyond simple templates by calculating the exact render width of your text using standard iOS and Android font metrics. It cross-references your copy against a database of 200+ known spam triggers and scores the psychological impact using industry-standard copywriting formulas. Use this to ensure your message hook is visible, compliant, and compelling before you hit send.

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Formulas

The visibility score V is calculated based on the Pixel Width Wpx rather than character count. A standard iPhone viewport allows approximately 320 pixels for the subject line.

V = {
100 if Wpx 300100 (Wpx 300) if Wpx > 300

Reference Data

Trigger CategoryImpact on DeliverabilityExamples (High Risk)Recommended Alternative
Financial SpamCRITICAL$$$, Cash, Credit, IncomeRevenue, Budget, Earnings
Urgency BaitHIGHAct Now, Urgent, Do it todayEnding soon, 24h left
Exaggerated ClaimsHIGH100% Free, Guarantee, Risk-freeComplimentary, Promising
Direct MarketingMODERATEBuy, Order, Click hereShop, Discover, View
General SpamMODERATEWinner, Prize, Dear FriendInvitation, Update
FormattingVARIABLEALL CAPS, !!!!, F.R.E.ESentence case, Sparse emojis

Frequently Asked Questions

Character count is inaccurate because letters have different widths. A "W" is three times wider than an "i". Mobile devices truncate text based on screen space (pixels), not the number of letters. This tool calculates the exact pixel width to guarantee your subject line isn't cut off mid-sentence.
The pre-header (preview text) is the gray text that appears next to or below the subject line. On mobile, it takes up 50% of the visible real estate. If you don't set it, email clients will pull the first text they find (often "View in Browser" or 'Unsubscribe'), which ruins your conversion rate.
Not always. Modern filters (Gmail/Outlook) look at domain reputation and engagement first. However, using words like "Free", "$$$", or "Urgent" increases the "Spam Score". If your reputation is already borderline, these words will tip you into the junk folder.
Data suggests short subject lines (under 40 characters) have higher open rates on mobile, while longer ones (60+ characters) work better for desktop B2B audiences. The sweet spot is usually between 35-50 characters to satisfy both.
Yes. Select the "Cold Outreach" or "B2B" category. These templates focus on curiosity and value rather than aggressive marketing, which is crucial for cold emails to avoid being marked as spam.