CTR (Click-Through Rate) Calculator
Calculate your ad campaign's Click-Through Rate instantly. Features a visual health bar to benchmark performance against industry standards.
About
In digital marketing, the difference between a profitable campaign and a budget drain often comes down to a fraction of a percentage point. Click-Through Rate (CTR) is the pulse of your advertising relevance. It tells you exactly how effectively your headline, imagery, and copy are stopping the scroll and compelling action.
Understanding your CTR is not just about vanity metrics; it dictates your Quality Score in Google Ads and your Relevance Score in Meta Ads. A low CTR signals a disconnect between your audience and your message, leading to higher costs per click (CPC) and reduced impression share. Conversely, optimizing for a healthy CTR lowers your acquisition costs and scales campaign volume efficiently. This tool provides an immediate diagnosis of your campaign health based on standard performance tiers.
Formulas
The Click-Through Rate is calculated by dividing the number of times a link is clicked by the number of times it was shown (impressions), expressed as a percentage.
Reference Data
| Industry / Channel | Avg. CTR | Good CTR | Excellent CTR |
|---|---|---|---|
| Google Search (General) | 3.17% | 4% - 6% | > 6% |
| Google Display Network | 0.46% | 0.5% - 1% | > 1% |
| Facebook Newsfeed | 0.90% | 1.5% - 2% | > 3% |
| Instagram Feed | 0.22% | 0.5% - 1% | > 1.5% |
| LinkedIn Sponsored Content | 0.40% | 0.6% - 1% | > 1% |
| Email Marketing (B2B) | 2.50% | 3% - 5% | > 5% |
| Email Marketing (E-commerce) | 2.00% | 2.5% - 4% | > 4% |
| YouTube Video Ads | 0.65% | 1% - 1.5% | > 2% |