CPC Calculator & Bid Estimator
Calculate Cost Per Click (CPC) and estimate bid potential. Plan your PPC budget by determining how many clicks you can afford.
Calculate Actual CPC
Bid / Traffic Estimator
About
Cost Per Click (CPC) is the fundamental unit of currency in paid search and social advertising. It represents the actual price you pay for each visitor driven to your website. While CPA measures the end result, CPC measures the cost of the traffic itself.
Successful campaign management involves balancing CPC with budget constraints. A high CPC on high-intent keywords can be worth it, but only if your budget allows for enough data volume to optimize. This tool calculates your historical CPC and includes a 'Bid Estimator' to project traffic volume based on hypothetical bids and budget limits.
Formulas
To calculate the realized Cost Per Click from campaign data:
To estimate potential traffic volume (Clicks) based on a fixed budget and bid:
Reference Data
| Ad Network | Avg. CPC | Avg. CTR | Audience Intent |
|---|---|---|---|
| Google Search | $2.69 | 3.17% | High (Active Search) |
| Google Display | $0.63 | 0.46% | Low (Passive) |
| Facebook Ads | $1.72 | 0.90% | Medium (Interest) |
| LinkedIn Ads | $5.26 | 0.60% | High (B2B Professional) |
| Instagram Ads | $3.56 | 0.88% | Medium (Visual) |
| Amazon PPC | $0.71 | 9.80% | Very High (Purchase) |
| $1.50 | 0.50% | Medium (Discovery) | |
| TikTok Ads | $1.00 | 1.10% | Low (Entertainment) |