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Configuration

Mode

Separator

Force Lowercase

Remove Stop Words

ASCII Transliteration

Clean Results

SERP Simulator (First Result)

example.com https://example.com/blog/clean-url-result

How to Optimize SEO in 2024

Learn the best practices for creating clean, SEO-friendly URLs. This guide covers slug optimization, parameter handling, and canonicalization strategies.

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About

URL hygiene is a non-negotiable aspect of modern technical SEO. Search engines prefer concise, human-readable URLs that clearly describe the page content. A messy URL filled with query parameters (e.g., ?id=123&ref=twitter) or inconsistent casing dilutes keyword relevance and reduces Click-Through Rate (CTR) in SERPs.

This tool is engineered for high-volume processing. It handles two critical tasks: Slugification (transforming titles into standard URI-safe strings) and Parameter Sanitization (stripping marketing tracking codes like utm_source or fbclid while preserving essential routing logic). Unlike basic converters, this engine includes a deep transliteration library to handle international characters correctly (e.g., converting München to munchen) and an exhaustive stop-word dictionary to optimize slug density.

Formulas

The core sanitization logic utilizes a multi-stage Regular Expression pipeline. For standard slugification, the transformation follows this precedence:

{

Input: S1. Normalize: NFD(S) → Decompose Diacritics2. Filter: S.replace(/[^a-zA-Z0-9\s]/g, '')3. Delimit: S.trim().replace(/\s+/g, "-")4. Case: LowerCase(S)

For parameter stripping, we parse the Query String Q and filter keys against a blocklist set B:

URL_clean = Scheme + Host + Path + ?k∈Q∩k∉B k=v

Reference Data

Parameter	Type	Purpose	Action
utm_source	Tracking	Identifies the advertiser, site, or publication.	REMOVE
utm_medium	Tracking	Identifies the advertising or marketing medium.	REMOVE
fbclid	Facebook	Facebook Click Identifier for conversion tracking.	REMOVE
gclid	Google Ads	Google Click Identifier for auto-tagging.	REMOVE
ref	Referral	General referral source tracking.	REMOVE
mc_eid	Mailchimp	Mailchimp email campaign identifier.	REMOVE
s_kwcid	Adobe	Adobe Analytics keyword code.	REMOVE
msclkid	Microsoft	Microsoft/Bing Ads click identifier.	REMOVE
_hsenc	HubSpot	HubSpot encoding token.	REMOVE
mkt_tok	Marketo	Marketo tracking token.	REMOVE

Frequently Asked Questions

Yes. Changing a URL resets its social share counts and may temporarily drop rankings while Google re-indexes the new address. Always implement a 301 Redirect from the old dirty URL to the new clean slug to preserve "link juice" and authority.

Generally, yes. Shorter URLs are easier to parse and share. Removing stop words increases the keyword density of the slug. However, ensure the slug remains readable and retains its semantic meaning (e.g., "to-be-or-not-to-be" should probably stay intact).

Slugifying is the process of converting a human-readable title (e.g., 'My New Post!') into a URL-friendly format ('my-new-post'). Cleaning parameters involves taking an existing working URL (e.g., 'site.com/page?utm_source=fb') and removing the tracking data to return the canonical version ('site.com/page'). This tool handles both.

This is called transliteration. URLs must strictly use ASCII characters (specifically unreserved characters) to be universally compatible. While modern browsers support UTF-8 characters, standardizing on ASCII ensures 100% compatibility across all servers, crawlers, and copy-paste scenarios.