ARPDAU Calculator (Average Revenue Per Daily Active User)
Measure mobile app monetization efficiency with this ARPDAU tool. Input 7 days of data to generate trend lines and spot revenue spikes.
7-Day Trend (ARPDAU)
About
ARPDAU (Average Revenue Per Daily Active User) is the gold standard metric for mobile game developers and app publishers. Unlike monthly metrics (ARPPU or LTV), ARPDAU provides a granular, day-by-day view of how well your monetization mechanics are performing. It captures the immediate impact of live ops events, new feature rollouts, or user acquisition adjustments.
This tool is designed for granular tracking. By allowing you to input data for a 7-day period (a standard sprint or weekly cycle), it helps you visualize volatility. A sudden drop in ARPDAU might indicate a broken ad network or a buggy checkout, while a spike confirms a successful weekend event. This calculator smooths out the noise by calculating both daily values and the period average.
Formulas
The formula for a single day is:
For a period average (weighted), we sum the totals rather than averaging the averages:
Reference Data
| Game Genre | Top 25% ARPDAU | Median ARPDAU | Bottom 25% ARPDAU |
|---|---|---|---|
| Role Playing (RPG) | $0.40 - $0.80 | $0.15 | <$0.08 |
| Strategy / 4X | $0.60 - $1.00+ | $0.25 | <$0.10 |
| Casino / Slots | $0.50 - $0.90 | $0.20 | <$0.09 |
| Puzzle / Match-3 | $0.15 - $0.25 | $0.08 | <$0.04 |
| Casual / Hypercasual | $0.05 - $0.15 | $0.03 | <$0.01 |
| Sports | $0.20 - $0.40 | $0.10 | <$0.05 |
| Calculation | Daily Revenue / DAU | - | - |